Managing and maintaining a strong co-cop program is an art. 4040 Group specializes in co-op management and compliments co-op collections with support services such as internal email blasts, graphic design and event planning.

Brent Finch
C0-Founder & Principal

Brent has over 22 years in the car business. He started as a sales person and worked his way up thru the ranks to General Manager and Platform Director of Operations for 9 store group with stores in 4 states.  He's a turn-around king. Any store wanting to improve their sales operations needs to talk to him. Call, email or text for a complimentary analysis.




Brenda Finch
Co-Founder & Principal

Brenda is a graphic designer and former agency account manager who was recruited into the car business over 15 years ago by one of her clients. She specializes in planning and managing Advertising, Marketing, e-Commerce, Co-Op, Internet & BDC operations. She has great client relationship and customer service skills.




The Dream Team

The 40/40 Group has an amazing team of dedicated, specialized and caring people. Each member is dedicated to the success of our clients.


Shawn Hurlburt

Graphic Designer / Video Editor

Dixon Dash

Graphic Designer

Martha Ambrose

Graphic Designer

Heather Reyna

Production Managaer, Co-Op, Social & ORM Manager

Social & Online Reputation Management

Samantha Finch

Social/Rep. Mgmt. Coordinator

Taylor Skinner

Social/Rep. Mgmt. Coordinator

Website Management, Compliance & SEO

Ali Peivandizadeh

Search Marketing & Digital Advertising Manager

Sara Latta

Compliance Coordinator & SEO Manager